What Is Touch-Point Marketing?

Touch points vary from one business to another. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.

The amount and effectiveness of your small business marketing touch points can determine your level of success and the ways your marketing can be improved. Some examples of Touch points are:

In Store
Electronic communication
Mail and Print
Customer Service
Guidance

Image Credit: azcentral.com

Bob Gallo