Written by Most sales professionals drop the ball when it comes to recognizing and appreciating their clients. Once the sale is made they move on to “better pastures”. Yet, how you treat your client especially during the first 60 days determines whether you have a client who is a just a satisfied client or is a loyal advocate who will go out of their way to send business your way.
Posts in category Customer Relationship Management
Customer Relationship Management: A 60 Day Plan
Relationship Marketing – 7 Steps to Profitable Client Relationships
One key to lasting success in any business is building strong relationships with your customers. Here are are seven relationship marketing ideas you can use to build solid and profitable client relationships. Nothing new here, just 7 common sense relationship marketing ideas that we all know, but seldom use.
Relationship Marketing – 4 Rules for Building Profitable Relationships, Rule 1
Rule 1: The Law of 250
It’s not who you know, it’s who your clients, contacts and potential referral partners know.
Relationship Marketing – 4 Rules for Building Profitable Relationships, Rule 2
Rule #2 – Build a List and A-B-C it
The 80/20 rule states that 80% of a business’s profits come from just 20% or less of your clients. 80% of your new clients come from 20% or less of your prospects. 80% of your referrals come from 20% or less of your contacts.
Relationship Marketing – 4 Rules for Building Profitable Relationships, Rule 3
Rule #3 Educate your contacts by what you say and do.
Think about the last time a contact sent you a referral? Did you take the time to send a thank you card. Did you keep him in the loop and share the results. Did you actually call the referral? If not, you just taught your contact to never send you a referral again.
