Building Profitable Relationships, Rule 3

Building Profitable Relationships, Rule 3Rule #3   Educate your contacts by what you say and do.

Think about the last time a contact sent you a referral? Did you take the time to send a thank you card. Did you keep him in the loop and share the results. Did you actually call the referral? If not, you just taught your contact to never send you a referral again.

Have you ever have a friend buy what you sell from someone else and when you mentioned it to her, she said she did not know that you did that? Ouch!

Whether we realize it or not, we are constantly teaching our contacts, either by the words we say and the action we take, or by our the things we don’t do. Here are a few questions to help you see how well you are educating your contacts. read more

Building Profitable Relationships, Rule 4

Building Profitable Relationships, Rule 4Rule 4  Keep-in-Touch

In the first 3 rules I emphasized the importance of the 250 X 250 rule, building a list and categorizing it into your A B and C Contacts, and of educating your clients by what you say and do. The 4th rule, “The Power of a Keep-in-Touch Program, ties it all together and puts managing your relationships on auto-pilot.

What is a Keep-in-Touch Program

A Keep-in-Touch Program is an ongoing communication program with your clients and other contacts that brands you and keeps you top of mind with your clients and other contacts. read more

How to Identify Your Customer Touchpoints

Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, theres a chance youre dropping the ball.

Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.

To see whats working, you can run customer feedback surveys at each major touchpoint or set up customer experience management software. But make sure not lose sight of the big picture, so always look at your entire customer journey. read more

What Is Touch-Point Marketing?

Touch points vary from one business to another. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.

The amount and effectiveness of your small business marketing touch points can determine your level of success and the ways your marketing can be improved. Some examples of Touch points are:

In Store
Electronic communication
Mail and Print
Customer Service
Guidance

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Building Profitable Business Relationships Online

Building Profitable RelationshipsI’ve spent years building profitable relationships both online. If I’ve learned anything, it’s that networking is networking and in business the relationship comes first.

Yet, for some reason many otherwise intelligent marketers seem to forget all of the rules for building relationships the minute they log onto a social network. As soon as add them to your friends list they immediately pitch their product or opportunity. Of course, approaching others this way is doomed to failure. read more