7 Steps to Profitable Client Relationships

7 Steps to Profitable Client RelationshipsBuilding a profitable business is almost always the result of creating strong relationships with your customers. Here are are seven relationship marketing ideas you can use to build solid and profitable client relationships. Nothing new here, just 7 common sense relationship marketing ideas that we all know, but seldom use.

1. Be sure your customers know what level of service you provide.

Does McDonald’s have the best hamburgers, shakes and fries. I doubt it. Then why are they so successful? According to most marketing experts, it’s when you go to McDonald’s you know exactly the level of service and quality that you will get. Do your client’s know the level of service that they will get every time they do business with you? We all develop certain expectations with the people that we deal with, be sure that you always meet or exceed them. read more

How to Create Quality Prospects Online

How to Create Quality Prospects OnlineWould you like to increase your online marketing success? If so, follow the lead of today’s most successful online marketers and build and nurture a list of high quality prospects.

So how do you build a list?

One of the easiest and most powerful ways to build a list of quality prospects is to network on sites such as Facebook, twitter and their different forums and groups. But first . . .

Know who you want to connect with

To get the most value from your online networking efforts, you need to know who you want to connect with.  You need a clear picture of the types of people you want to connect with, both personally and professionally. Ask yourself . . . read more

Building Profitable Relationships, Rule 1

Rule 1: The Law of 250Building Profitable Relationships, Rule 1

It’s not who you know, it’s who your clients, contacts and potential referral partners know.

Let me explain the law of 250. If you ask someone how many people they would like to invite to their wedding on average the answer is 250. This is because on average everyone knows 250 other people. Those 250 are part of their personal referral network.

These relationships include family, friends, co-workers, business associates and a whole host of other people. If you want to be referred to or do business with this network, you have to earn the right by building the relationship. People will not share their contacts unless you’re deserving; just providing a good product or service is only the first step, not the last. read more