How to Identify Your Customer Touchpoints

Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, theres a chance youre dropping the ball.

Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.

To see whats working, you can run customer feedback surveys at each major touchpoint or set up customer experience management software. But make sure not lose sight of the big picture, so always look at your entire customer journey.