Why not use this natural tendency of others to slack off to separate yourself from your competition? Your clients will become enthusiastic supporters who talk to their friends about the special attention they’re getting from you. You’ll obliterate any buyer’s remorse. They’ll tell others how great it feels to know they’ve made the right choice.
Imagine what it would be like if every one of your clients was supporting you in your quest to succeed. Would they be providing referrals? Would they be paying the full value for your services? Would they be buying more often? What would they be doing to help you that they are not doing now? Following the guidelines in this article can go a long way to making the above dream a reality.
It’s said that appreciation beats self-promotion every time. Do you agree? If so, do you have a written client appreciation plan in place? Does it include a vision of what it should accomplish in the minds of your clients? If not, you’re missing out on a powerful resource – your clients. A well focused customer appreciation plan can turn your clients into loyal advocates who will go the extra mile to help you succeed.
Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, theres a chance youre dropping the ball.
Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.
To see whats working, you can run customer feedback surveys at each major touchpoint or set up customer experience management software. But make sure not lose sight of the big picture, so always look at your entire customer journey.
Touch points vary from one business to another. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.
The amount and effectiveness of your small business marketing touch points can determine your level of success and the ways your marketing can be improved. Some examples of Touch points are:
Mail and Print
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