Building a profitable business is almost always the result of creating strong relationships with your customers. Here are are seven relationship marketing ideas you can use to build solid and profitable client relationships. Nothing new here, just 7 common sense relationship marketing ideas that we all know, but seldom use.
1. Be sure your customers know what level of service you provide.
Does McDonald’s have the best hamburgers, shakes and fries. I doubt it. Then why are they so successful? According to most marketing experts, it’s when you go to McDonald’s you know exactly the level of service and quality that you will get. Do your client’s know the level of service that they will get every time they do business with you? We all develop certain expectations with the people that we deal with, be sure that you always meet or exceed them.
It’s not who you know, it’s who your clients, contacts and potential referral partners know.
Let me explain the law of 250. If you ask someone how many people they would like to invite to their wedding on average the answer is 250. This is because on average everyone knows 250 other people. Those 250 are part of their personal referral network.
These relationships include family, friends, co-workers, business associates and a whole host of other people. If you want to be referred to or do business with this network, you have to earn the right by building the relationship. People will not share their contacts unless you’re deserving; just providing a good product or service is only the first step, not the last.
In his book “How to Win Friends & Influence People”, Dale Carnegie reveals six rules for building bonds of friendship. In this article I’m going discuss how to use each of these powerful business relationship building rules to your online and off-line relationship marketing.
Relationship Building Rule 1. Become interested in other people.
Most of us involved in marketing are truly interested in other people. Our success in marketing is directly related to understanding our prospects and customers. Our challenge is demonstrating this interest to the people we come into contact with. Here are some easy to implement relationship building ideas that you can use to demonstrate your interest in others.