Building and maintaining profitable relationships with your clients and prospects is essential to your success, no matter what business your are in. Your goal is to create clients who are totally sold on you and the services you provide, welcome the opportunity to refer others to you, and purchase additional products and services from you.
Here are 4 ideas that you can use to convert prospects into clients, retain long-term clients, and build an army of satisfied customers who look for ways to send business your way.
Why not use this natural tendency of others to slack off to separate yourself from your competition? Your clients will become enthusiastic supporters who talk to their friends about the special attention they’re getting from you. You’ll obliterate any buyer’s remorse. They’ll tell others how great it feels to know they’ve made the right choice.
Most business people think that just because a client likes them and is satisfied with their services, they must be doing a good job in building relationships. Actually, nothing could be further from the truth. The fact is there is a huge difference between having clients like you, and like you enough to put their reputation on the line by referring their friends and associates to you. This article introduces 6 steps that you can use to create customer loyalty and generate a stream of customer referrals.
Building a profitable business is almost always the result of creating strong relationships with your customers. Here are are seven relationship marketing ideas you can use to build solid and profitable client relationships. Nothing new here, just 7 common sense relationship marketing ideas that we all know, but seldom use.
1. Be sure your customers know what level of service you provide.
Does McDonald’s have the best hamburgers, shakes and fries. I doubt it. Then why are they so successful? According to most marketing experts, it’s when you go to McDonald’s you know exactly the level of service and quality that you will get. Do your client’s know the level of service that they will get every time they do business with you? We all develop certain expectations with the people that we deal with, be sure that you always meet or exceed them.
It’s not who you know, it’s who your clients, contacts and potential referral partners know.
Let me explain the law of 250. If you ask someone how many people they would like to invite to their wedding on average the answer is 250. This is because on average everyone knows 250 other people. Those 250 are part of their personal referral network.
These relationships include family, friends, co-workers, business associates and a whole host of other people. If you want to be referred to or do business with this network, you have to earn the right by building the relationship. People will not share their contacts unless you’re deserving; just providing a good product or service is only the first step, not the last.