Bob Gallo
Author Archives: Bob Gallo

What Is Touch-Point Marketing?

Touch points vary from one business to another. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.

The amount and effectiveness of your small business marketing touch points can determine your level of success and the ways your marketing can be improved. Some examples of Touch points are:

In Store
Electronic communication
Mail and Print
Customer Service
Guidance

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Building Profitable Business Relationships Online

Building Profitable RelationshipsI’ve spent years building profitable relationships both online. If I’ve learned anything, it’s that networking is networking and in business the relationship comes first.

Yet, for some reason many otherwise intelligent marketers seem to forget all of the rules for building relationships the minute they log onto a social network. As soon as add them to your friends list they immediately pitch their product or opportunity. Of course, approaching others this way is doomed to failure. read more

Competing In Tough Times With Business Thank You Cards

Competing In Tough Times With Business Thank You NotesIn today’s challenging economic climate, it is more and more important than ever that we cultivate relationships with our prospects, customers and resources. People do business with people they know, like and trust AND who by their actions show that they are there to help. One easy and cost effective way to do this is to make sending business thank you notes a part of your daily plan of action.

Every day we are bombarded with bad economic news, making it easy to bury your head in the sand. This is a big mistake. When times are tough it’s more important to stay in touch with your customer and prospects, without bombarding them with marketing messages. This is the time to stand above the crowd by using the power of recognition, appreciation and gratitude. Here’s a few suggestions how:Do something every day to make your customers, prospects and resources feel good. read more

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