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Most of us recognize the importance of sending a thank you card to a new customer, but few realize how powerful a tool the simple thank you card is for increasing customer loyalty. What I mean by custom thank you cards is making each card you send tailored to the person receiving it. The results are amazing. Here are 7 suggestions for using custom thank you cards to increase referrals, attract new business, and secure and improve customer loyalty no matter what you sell:
Most of us recognize the importance of sending a thank you card to a new customer, but few realize how powerful a tool the simple greeting card is for increasing customer loyalty. When working with my clients, I recommend they send at least 3 unexpected cards a day. The results are amazing. Here are 7 suggestions for using cards to increase referrals, attract new business, and secure and improve customer loyalty no matter what you sell:
Your probably thinking that’s a lot of cards and it is. But consider this, sales trainer and success coach Tom Hopkins recommends that salespeople send out 10 cards a day. He predicts by following this routine you can multiply your average income per sale by 36 to see the minimum extra income sending cards will generate for you in the next 12 months.
Imagine what it would be like if every one of your clients was supporting you in your quest to succeed. Would they be providing referrals? Would they be paying the full value for your services? Would they be buying more often? What would they be doing to help you that they are not doing now? Following the guidelines in this article can go a long way to making the above dream a reality.
It’s said that appreciation beats self-promotion every time. Do you agree? If so, do you have a written client appreciation plan in place? Does it include a vision of what it should accomplish in the minds of your clients? If not, you’re missing out on a powerful resource – your clients. A well focused customer appreciation plan can turn your clients into loyal advocates who will go the extra mile to help you succeed.