Would you like to increase your online marketing success? If so, follow the lead of today’s most successful online marketers and build and nurture a list of high quality prospects.
So how do you build a list?
One of the easiest and most powerful ways to build a list of quality prospects is to network on sites such as Facebook, twitter and their different forums and groups. But first . . .
Know who you want to connect with
To get the most value from your online networking efforts, you need to know who you want to connect with. You need a clear picture of the types of people you want to connect with, both personally and professionally. Ask yourself . . .
It’s not who you know, it’s who your clients, contacts and potential referral partners know.
Let me explain the law of 250. If you ask someone how many people they would like to invite to their wedding on average the answer is 250. This is because on average everyone knows 250 other people. Those 250 are part of their personal referral network.
These relationships include family, friends, co-workers, business associates and a whole host of other people. If you want to be referred to or do business with this network, you have to earn the right by building the relationship. People will not share their contacts unless you’re deserving; just providing a good product or service is only the first step, not the last.
I was recently reading Dale Carnegie’s book, “How to Win Friends and Influence People”. This book has helped thousands, if not million of individuals live more effective and happy lives. Whenever there is a survey of the most influential or inspiring books, this book consistently make the top five and is often second only to the Bible.
The section titled, “Six Ways to Make People Like You”, reveals the following rules for building bonds of friendship.
As you go through these rules, rate yourself in each area on a scale of 1 and 10 (1 = lowest, 10 = highest) that best defines your use of each rule.
In his book “How to Win Friends & Influence People”, Dale Carnegie reveals six rules for building bonds of friendship. In this article I’m going discuss how to use each of these powerful business relationship building rules to your online and off-line relationship marketing.
Relationship Building Rule 1. Become interested in other people.
Most of us involved in marketing are truly interested in other people. Our success in marketing is directly related to understanding our prospects and customers. Our challenge is demonstrating this interest to the people we come into contact with. Here are some easy to implement relationship building ideas that you can use to demonstrate your interest in others.
The 80/20 rule states that 80% of a business’s profits come from just 20% or less of your clients. 80% of your new clients come from 20% or less of your prospects. 80% of your referrals come from 20% or less of your contacts.
For example; if you’re in network marketing 80% or your downline commissions come from 20% or less of your business associates. Now it may not be exactly 80/20 – in some cases it could be 90/10 and in others 60/40 – but there’s definitely a case for identifying which clients, prospects, referral sources and associates are at the top of your list.